Welcome to 20 Minute Marketing! My name is Liam and I interview industry experts on all things marketing. Think SEO, PPC, social media, branding, strategy and more.

 I am currently the Head of Marketing at Reach Interactive, an SMS marketing provider. So, you may hear a few SMS references from time to time but the aim of the podcast is the keep things generic. 

The last few minutes of each episode features a couple of questions on career success. I ask my guests a few lighthearted questions that look back on their careers and ask them to provide any tips and insights that they feel are relevant

 During this episode, I chat with Liam Smith from Yorkshire Wildlife Park. We chat about going viral, being creative and how to make your company stand out on social media. Liam has created many social media campaigns that have generated high levels of engagement and impressions. He shares some of the successful campaigns that he has been involved in during his time at Yorkshire Wildlife Park and at Doncaster Council.