Dana is the Founder and Chief Commercial Officer of Parcel Perform, the leading delivery experience platform for businesses covering 800+ logistics carriers worldwide. She leads the global go-to-market strategies and expansion efforts alongside the growth and commercial strategy within the company. The German-born entrepreneur and e-commerce logistics enthusiast worked in global strategy and regional business development roles for international logistics companies in Europe and Asia. Dana is a member of the distinguished eFounder Fellowship program by Alibaba, a network of international entrepreneurs and business leaders passionate about driving digital transformation. She also co-hosts the logistics podcast series ‘The Logistics Tribe’ and is an advisory board member of the German Logistics Association (BVL - Bundesvereinigung Logistik).