As a child diagnosed with dyslexia Michael Peled, CEO, and founder of SingIt, struggled to learn English at school. His father told him that he learned English using the Beatles and Pink Floyd songs, and that is how the idea was born, learning English through the power of music.
During his military service in the Ofek unit of the Air Force, Peled and his partner, Benny Rosner, CTO, and founder, decided to turn the idea into reality. In 2020, they began developing the SingIt app and created a unique platform that allows each student to learn English in the best and most effective way by listening to students' favorite songs.