Floretta was born and raised in Mexico City, and at the age of 18 moved to Israel to study her B.A in Political Communications. She is always aligned by the 2030 Agenda (SDGs), has participated in many projects and initiatives with a social and environmental perspective, such as MESS (Movement for Sexual Equity and Safety), YK Center, an incubator and accelerator of the SDGs, and have volunteered for CADENA, Natural Disaster Assistance Committee, and a girl's orphanage since 2012.