Yoni is a serial entrepreneur who started his journey as a software engineer at Microsoft. Having completed his MBA at Harvard, Yoni joined RPX Corp as a founding member of the insurance business. After RPX went public, Yoni left RPX to co-found and merge a fund into Fortress Investment Group where he spent six years as an investor. Yoni moved to Israel and launched Laguna Health, a digital recovery assurance company, with his longtime friend and colleague from Microsoft Yael Peled Adam.