Yaron's interest in marketing began 15 years ago while researching a McDonald's case study. In 2010 he joined Matomy and four years later founded his own company with two great friends. He later joined Apester and spearheaded the entire business and media operations. He recently joined Sciplay, a social gaming behemoth, as VP Growth and is looking after their global marketing efforts starting from organic and paid user acquisition to marketing tech, art, and innovation.