Anyone who has started a business recently or is about to start a business should ask themselves the serious question: Am I really an entrepreneur? At its core the question does not refer to the skills of an entrepreneur but rather to their characteristics. Statistics show that 96% of businesses do not see their tenth year (in fact, most do not even see their third year) but 100% of people who start a business believe that they will be successful, and most think of themselves as entrepreneurial. Listen to episode one of 20 lessons over 20 years where Allon Raiz discusses what it takes to survive as an entrepreneur.

Is there really a market?

Over the past 20 years, Raizcorp CEO Allon Raiz has learned many tough lessons and overcome many entrepreneurial challenges. He has also had the privilege of learning from the journeys of over 13 500 entrepreneurs who have passed through Raizcorp. In this podcast series, Allon shares 20 of the most important lessons he has learned which he wishes he had known before starting his journey. Using a sequence that mirrors the typical stages of the entrepreneurial journey from ideation through to scaling a business, Allon talks us through these lessons.