In this episode of The 2 Regular Guys, we welcome Jason Nokes of PromoPulse to talk about automated marketing and why consistency is the real secret to growth in the promotional products and decorated apparel space. With more than 30 years in promo tech and six years focused specifically on automation tools for distributors, Jason shares what marketing really means for small shops, why having a plan matters even if you just want to maintain momentum, and simple ways you can start automating your outreach today to stay top of mind without adding more to your plate.Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you.The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on. Explore the experience and sign up for a free clarity call –> OSG.link/Builder NewsIf you have anything newsworthy you would like us to share, please email details to [email protected]. Use the subject line “Weekly News.”https://youtu.be/HTS6zdDBFPcDad JokeTerry: This morning, Siri said, “Don’t call me Shirley.” Last night I accidentally left my phone on Airplane mode.Consistent MarketingAaron: Jason, we met during the Branded Merch Network’s Automate & Elevate event that was hosted here on the 2 Regular Guys platform. Tell us a little about your background and your journey in the industry.Terry: Marketing can mean a lot of things to a small business. What’s your definition as it applies to garment and product decorators?Aaron: Talk to us about the importance of a good marketing plan when it comes to growing your business, and even in maintaining the status quo.Terry: Most shop owners are busy producing. Why does marketing tend to be the first thing that gets dropped, and what does that cost them long term?Aaron: When you say automated marketing, what does that look like in plain English? What’s happening behind the scenes?Terry: Some shop owners worry automation feels impersonal. How do you keep it authentic?Aaron: Here on 2RG, we like to share real-world examples. What are some ideas our listeners can use right now to automate their marketing?Terry: (If extra Q is needed – If our listeners changed just one marketing habit starting tomorrow, what would you recommend?) Jason, how can our listeners reach out to you?The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. https://youtu.be/zg26LgfmYM8OTHER EVENTSSmall Business Saturdays – Saturdays at Noon Central Time and then available to watch any time.Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, March 21-22, 2026The Take-up with Erich Campbell – Fridays at Demystifying Next Level Digitizing Online Training from Erich CampbellUnderstanding Emblems: Learn from Erich Campbell about digitizing for patches.DTF Transfer from TransferDepot.com: Use code AMONTGO2025 for 10% OffDTFUniversity.com: The industry’s DTF education source in partnership with APAS and DTF SuperstoreTrade ShowsDAX Kansas City, MO – February 20-21, 2026ASI Show Forth Worth, TX – March 9-11, 2026Graphics Pro Expo, Irving, TX – March 12-14, 2026 CANCELLEDImpressions Atlantic City, NJ – March 26-28, 2026DAX Dayton, OH – April 24-25, 2026DAX Chicago, IL – May 15-16, 2026DAX Tampa, FL – May 29-30, 2026DAX Nashville, TN – June 19-20, 2026ASI Show Chicago, IL – July 21-23, 2026DAX Twin Cities, MN – August 7-8, 2026Graphics Pro Expo, Long Beach, CA – August 13-15, 2026Graphics Pro Expo, Cleveland, OH – September 10-11, 2026Printing United Expo, Las Vegas, NV – September 23-25, 2026Impressions Dallas, TX – October 22-24, 2026All dates and events are subject to change