This week, the 2 Regular Guys welcome back Warren Werbitt, The Print Whisperer himself, to explore the growing convergence between commercial print and apparel decoration. Warren recently launched theprintwhisperer.shop, and we’ll talk about what pulled him deeper into the decorating world and why this crossover matters for the future of both industries. We’ll also continue the conversation Aaron and Warren started on his podcast, Printing’s Alive. Together, they unpack the challenges printers unintentionally create for themselves, the real drivers behind standout creativity, how sales mindsets have evolved, and what leadership really looks like in print today. Expect stories, laughs, and practical insights from two people who love this industry and aren’t afraid to say what everyone else is thinking.Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you.The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on. Explore the experience and sign up for a free clarity call –> OSG.link/Builder NewsIf you have anything newsworthy you would like us to share, please email details to [email protected]. Use the subject line “Weekly News.”https://youtu.be/tN1SuUs-7SwDad JokeTerry: I’ve been warned not to tell any more Thanksgiving jokes(How’s that going?)Well, I couldn’t just quit cold turkeyPrint Worlds CollideAaron: Welcome in! It’s been a while since we had you on the show (July of 2020). Give our listeners a brief Warren 101 and as a bunch of apparel geeks here, what inspired you to launch theprintwhisperer.shop?Terry: On the podcast you did with Aaron, you talked about selling a large batch of shirts and how exciting that felt. What does that kind of excitement tell you about where creativity fits into print today?Aaron: When we talked on your podcast (https://youtu.be/ZfQpEBmcWiY?si=Eanh7jMqcaEXnb8I), we discussed some ways that printers often create their own challenges. What are a few of those patterns you see popping up again and again?Terry: You and Aaron had a great conversation about passion being fuel. How do you stay fired up about print after all these years?Aaron: You’re known for connecting with people anywhere… elevators, airplanes, trade shows. How can less extroverted printers learn to build the same kind of relationships?Terry: Many shops struggle without realizing they’re creating their own roadblocks. What’s one self-inflicted challenge you see all the time that printers rarely admit to?Aaron: We talked about young talent on your podcast. What do you believe needs to change for print and apparel shops to attract the next generation?Terry: Humor plays a huge role in your content and your sales style. How can printers use humor and positivity to stand out to customers?Aaron: When you look at shops that thrive, what habits or mindsets do you see consistently?Terry: After everything we’ve talked about today, what do you wish more printers understood about their own potential?Aaron: Tell us where people can connect with you, learn more about what you do and buy some fun shirts?The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. https://youtu.be/PJhDaFKDGTEOTHER EVENTSSmall Business Saturdays – Saturdays at Noon Central Time and then available to watch any time.Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time.Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, March 21-22, 2026Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBDThe Take-up with Erich Campbell – Fridays at Demystifying Next Level Digitizing Online Training from Erich CampbellUnderstanding Emblems: Learn from Erich Campbell about digitizing for patches.Trade ShowsASI Show Orlando, FL – January 5-7, 2026Impressions Long Beach, CA – January 22-24, 2026DAX Kansas City, MO – February 20-21, 2026ASI Show Forth Worth, TX – March 9-11, 2026Graphics Pro Expo, Irving, TX – March 12-14, 2026Impressions Atlantic City, NJ – March 26-28, 2026DAX Dayton, OH – April 24-25, 2026DAX Chicago, IL – May 15-16, 2026DAX Tampa, FL – May 29-30, 2026DAX Nashville, TN – June 19-20, 2026ASI Show Chicago, IL – July 21-23, 2026DAX Twin Cities, MN – August 7-8, 2026Graphics Pro Expo, Long Beach, CA – August 13-15, 2026Graphics Pro Expo, Cleveland, OH – September 10-11, 2026Printing United Expo, Las Vegas, NV – September 23-25, 2026Impressions Dallas, TX – October 22-24, 2026All dates and events are subject to change