One of the main things that helped me take my practice from a PVA of 12 to a PVA of 100+ was by sharing the TRUTH of chiropractic. Taking it away from pain. What this does is it takes it away from what people think chiropractic is and in addition what they think other chiropractors do and separates you.  This 30 second elevator pitch worked wonders for me and it can for you too. Hope this helps!