The New Marketing Mix: Beyond the Four Ps from 2 Guys and Some Data

The New Marketing Mix: Beyond the Four Ps

18 minutes Posted Jun 21, 2017 at 8:01 pm.

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Allen and Larry take on the foundation of marketing principles, the 4 Ps, in the ninth episode of 2 Guys and Some Data. How have consumers and technology reshaped the 4Ps and are marketers keeping up?

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