Show notes
Not even the Mother's Day rush can stop the 2 Fat Guys on their journey to podcast greatness. In this episode, we brought in a very special guest. Carlos Oramas, CEO of the Gems Group, a lifestyle company in the business of creating demand for fresh cut flowers in everyday life, specializing in the supermarket channel. Carlos is a marketing expert who's won numerous awards and honors, including SAF's Floral Marketer of the Year in 2018. Together with his team, Carlos and the Gems Group are changing the way flowers and floral marketing are viewed and consumed. Listen in and enjoy, and stay tuned for more special guests and fun episodes.Episode Chapters:Intro - 0:00Carlos' BackStory - 5:41Marketing - 13:58 Trade Shows - 18:19Connections - 24:38First Customer- 27:03Super Markets - 35: 03Growing as a Community - 41: 30Flower Industry- 47:41The Next Generation - 57:46Industry Changes - 1:01:19Outro - 1:17:38