Here's what we know: If your business is busy selling features, (that is, what you have, or what you do) It won't be around for long. That's because nobody cares. What people do care about is what all those "features" can do for them, how those "features" can help their lives. The 2 Business Guys Mastermind on ways you can show what your business can do to make your customer's lives even better.