Their recognizable blue and teal canopies wave on nearly every beach in the United States. Dane Barnes, his brother Scott and best friend Alex Slater invented the Shibumi Shade after years of lugging their family’s heavy umbrellas on beach vacations. As the wind-driven sunshade gained in popularity, the three UNC grads learned that launching their own company is not a breeze, and a lot of little things must be done to achieve success.