Briana Brownell is the founder and CEO at Pure Strategy Inc. in Canada where they use artificial intelligence (AI) and machine learning (ML) to support and improve the business analytics of companies to get better ROI on data collection programs, improve customer experience and make better products. One of the areas their technology has been especially useful is in the healthcare industry to help understand physician and patient decision-making.

Listen in as we talk with Briana Brownell about how artificial intelligence and machine learning can help us understand decision-making in the healthcare industry (and why that is important).