<p>In this episode of 16 Ways from Sunday, Mark Mersman interviews Duncan MacPherson, Founder and CEO of Pareto Systems, an industry leading business development firm dedicated to the elite professionals and companies with the knowledge-for-profit sector. He has written two best selling books: Breakthrough Business Development and The Advisor Playbook. This episode reveals Duncan’s approach to a fit process, gaining client advocacy, and systemization.</p>

Ep. 12 - Mark Mersman & Andrea McGrew: On the Financial Gap - What it Means to be UnNiched

16 Ways From Sunday is a podcast for high-performing financial planning professionals that are committed to improving their craft. Hosted by blogger, marketer, nationally syndicated radio show host and consultant Mark Mersman, this podcast takes a rifle-approach with a focus on financial advisor marketing and business building. Each episode provides actionable marketing ideas and insights, typically delivered through candid interviews with some of the top thought leaders in marketing and/or the financial advice industry. From digital marketing to traditional direct-response marketing, each episode delivers straight-forward and engaging content that any financial professional can use to improve their bottom line and grow their practice.

Mark Mersman is committed to exploring the world of marketing from every angle, or as he once put it “16 Ways from Sunday,” proving that you don’t have to be entirely right to accurately get your message across. He’s been featured in Barron’s, The Wall Street Journal, Fox Business, WealthManagement.com, Investopedia, and a number of other industry publications, including being a regular contributor to Investment News and Financial Planning magazine.   

Hosted By: Mark Mersman – Marketing & Business Building Consultant / Blogger / Nationally Syndicated Radio Show Host