Successful financial advisors follow proven systems and processes in all facets of their practice, from operations and human resources to sales and marketing.

In this episode, Mark Mersman walks listeners through the 8 steps of the sales and marketing funnel followed by high-performing financial advisors. It is the same process his firm has utilized for over 30 years to build every aspect of their business, including insurance and securities brokerage, multiple assets under management platforms, and a multi-media marketing and technology firm specifically built for independent advisors.