FOUR ACTIONABLE FOUNDER TAKEAWAYSYour first customers should come from the founderAvoid steering the discovery conversation in a preferred direction, let the conversation flow naturally and meet the customer where they are.If the conversation is going well and the customer acknowledges the problem and believes in your solution, consider bringing them on as a pilot customer.If you're not ready to solve the big problem yet, launch a customer advisory board. Offer a small amount of equity to early advisors who can help develop your product to the point where it can address a significant issue.PETER'S PATH TO PRESIDENT’S CLUBCo-Founder @ AtriumFounder @ Modern Sales ProsVP of Product @ MonsterFounder @ TalentBin (Acquired by Monster)RESOURCES DISCUSSEDJoin our weekly newsletterThings you can steal