30 Minutes to President's Club | No-Nonsense Sales
30 Minutes to President's Club | No-Nonsense Sales
Armand Farrokh & Nick Cegelski
162 (Sell): Using hypothesis-driven discovery to uncover winning zones (Danilo Capric, Sr. Account Executive @ Databricks)
30 minutes Posted Sep 20, 2023 at 7:00 am.
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30:37
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Show notes

Download Danilo's Hypothesis-Driven Disco Call Framework


FOUR ACTIONABLE TAKEAWAYS

  • 5 ways to research a prospect: [1] LinkedIn [2] Google search [3] podcast appearances on Listennotes.com [4] social channels [5] If they're a Ph.D., Google their name + “dissertation”
  • Use that research in the first 2 minutes of the call.
  • Start with their big business goals, then raise the problems and outcomes that YOU can solve to narrow them into your winning zone.
  • Bucket your buyers with a market approach technique. You’re either a lean team putting together best-in-breed point solutions to cover your gaps or a mature team that wants an all-in-one solution. Which are you?


PATH TO PRESIDENT’S CLUB

  • Sr. Account Executive @ Databricks
  • Co-founder @ B2B Syndicate
  • Flex Adjunct Sales Coach @ Satellite
  • Account Executive, Named Accounts @ New Relic, Inc.


RESOURCES DISCUSSED