Show notes
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FOUR ACTIONABLE TAKEAWAYS
- Use problem ?’s ending in “so that _____ doesn’t happen.” Then give multiple choice.
- Use a slight downtone when hearing the response to get prospects to lean in
- Use bucket questions to get your prospect to agree to 1 of 2 problems they’re having
- Use “I think this might make sense” before coming in hot with your value prop
PATH TO PRESIDENT’S CLUB
- SVP of Sales and Partnerships at Bench Accounting
RESOURCES DISCUSSED



