30 Minutes to President's Club | No-Nonsense Sales
30 Minutes to President's Club | No-Nonsense Sales
Armand Farrokh & Nick Cegelski
131 (Sell): Plan your attack, then attack your plan (Liam Mulcahy, Go-to-Market @ Kleiner Perkins)
39 minutes Posted Jan 25, 2023 at 8:00 am.
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Download Liam’s Account Planning Sheet


FOUR ACTIONABLE TAKEAWAYS

  • Start discovery by asking why they were hired in the first place. It’ll help build rapport and understand the organizational vision.
  • If you suspect someone is going to be a blocker in the deal, bring it up with your champion before it even happens.
  • Don’t stay single-threaded in accounts. Just because you booked a meeting doesn't mean you shouldn’t keep prospecting.
  • If you’re introduced to power: share your hypothesis, then introduce a few things only they can answer to further expand on your discovery.


PATH TO PRESIDENT’S CLUB

  • Go-to-Market @ Kleiner Perkins
  • Director, GTM @ Unusual Ventures
  • Regional Director, East @ MongoDB
  • Director, Sales & Product GTM @ New Directions Behavioral Health


RESOURCES DISCUSSED