30 Minutes to President's Club | No-Nonsense Sales
30 Minutes to President's Club | No-Nonsense Sales
Armand Farrokh & Nick Cegelski
121 (Sell): Creating and accelerating your emails (Kyle Coleman, SVP, Marketing @ Clari)
32 minutes Posted Nov 9, 2022 at 9:00 am.
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FOUR ACTIONABLE TAKEAWAYS

  • Read your emails out loud before you send them. Use contractions and shorter sentences to sound less robotic.
  • Speak the language of your target persona. Tie the problems of that persona to the company priorities.
  • Use the 3x3 recap email: List the top 3 takeaways from the meeting, followed by the top 3 next steps. 
  • When phrasing the top takeaways, make it SHORT and focus most of your summary on the problem.


PATH TO PRESIDENT’S CLUB

  • SVP, Marketing @ Clari
  • Co-founder @ SDRDefenders
  • Sr. Director, Sales Development & Optimization @ Looker
  • Account Executive @ gyro


RESOURCES DISCUSSED