Show notes
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FOUR ACTIONABLE TAKEAWAYS
- Create an event-specific sequence for expos/tradeshows w/ the CTA being “open to stopping by the booth?”.
- Use highly tailored gifting for your top-tier accounts instead of just sending out dozens of Starbucks gift cards.
- Seek out referrals by finding tangential partners to trade leads with.
- Don't treat LinkedIn like email: use connects, content engagement, and DM's strategically.
RESOURCES DISCUSSED



