30 Minutes to President's Club | No-Nonsense Sales
30 Minutes to President's Club | No-Nonsense Sales
Armand Farrokh & Nick Cegelski
106 (Sell): Looking for trouble with humbling disclaimers to land your deals on the button (Charles Muhlbauer, Lead Enablement Manager @ CB Insights)
29 minutes Posted Jul 13, 2022 at 7:00 am.
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FOUR ACTIONABLE TAKEAWAYS

  • Go back to “home plate” and re-anchor to top priorities when dealing with demo “nitpicks”.
  • Use “To what extent” to turn any close-ended question into an open-ended question.
  • Turn your demo into more discovery with (a) HOW does this compare? (b) WHERE does this fit in your workflow? (c) WHO would use this?
  • Seek out hesitation. “Based on what you’ve seen today, what would prevent us from moving forward?”


PATH TO PRESIDENT’S CLUB

  • Lead Enablement Manager @ CB Insights
  • Enterprise Account Executive @ Sentieo
  • Sr. Account Executive & Team Lead @ Axial
  • Sr. Associate @ Deloitte


RESOURCES DISCUSSED