30 Minutes to President's Club | No-Nonsense Sales
30 Minutes to President's Club | No-Nonsense Sales
Armand Farrokh & Nick Cegelski
91 (Sell): Joining the resistance to create openings (Josh Braun, Founder @ Josh Braun Sales Training)
31 minutes Posted Mar 23, 2022 at 7:00 am.
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FOUR ACTIONABLE TAKEAWAYS

  • Label and agree with objections to lower the zone of resistance.
  • Create an opening by asking “what’s your take on [something they can’t do]”.
  • Highlight business impacts by asking “are you aware of [relevant insight]”.
  • Stop reacting and pitching. Instead, lean on humor and interest.


PATH TO PRESIDENT’S CLUB

  • Founder, Josh Braun Sales Training
  • Former Head of Sales @ Basecamp
  • Former VP of Inside Sales @ Jellyvision


RESOURCES DISCUSSED