30 Minutes to President's Club | No-Nonsense Sales
30 Minutes to President's Club | No-Nonsense Sales
Armand Farrokh & Nick Cegelski
82 (Sell): Telling crispy customer stories and using unexpected honesty (Nick Casale, Director of Sales @ Sendoso)
33 minutes Posted Jan 12, 2022 at 8:00 am.
0:00
33:45
Download MP3
Show notes

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0


FOUR ACTIONABLE TAKEAWAYS

  • Set the ground rules for your prospect’s competitive evaluation (sell the model)
  • Lean on your winning zones & the prospect’s priorities, then identify where competitors fall short.
  • Gain traction against incumbents by explaining why market leaders are playing the game wrong.
  • Tell relatable, crispy customer stories by painting the specific people and their journeys.


PATH TO PRESIDENT’S CLUB

  • Director of Sales @ Sendoso
  • First Sendoso Sales hire and employee #3
  • Former SDR & AE @ Talkdesk


RESOURCES DISCUSSED