Show notes
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Four Actionable Takeaways:
* Tie each feature you demo to the discovery, then an example, then a use case so it really sticks.
* Give examples of how existing customers with similar pain points are using your tool.
* Avoid the deep-cut discovery with outbound prospects, present your thesis and let them react.
* Once you get to power, immediately leverage them into a demo with the entire team for credibility.
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Will’s Path to President’s Club:
* CRO @ Pairsoft
* Former Director of Strategy and Operations @ Adobe Workfront
RESOURCES DISCUSSED
