30 Minutes to President's Club | No-Nonsense Sales
30 Minutes to President's Club | No-Nonsense Sales
Armand Farrokh & Nick Cegelski
Playbook: Cold Emails
29 minutes Posted Oct 13, 2021 at 1:00 pm.
0:00
29:13
Download MP3
Show notes

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0


Every 10th episode, we tear down one topic. This is how to send cold emails that actually work.


FOUR ACTIONABLE TAKEAWAYS

  • Stop trying to sell everything under the sun. Keep it to one pain point per email.
  • Start your sequence with an email, and move to 10 touches over 30 days with a mix of calls and emails.
  • Use the 3x3 rule with a crispy problem, what you do, and a quick ask for interest.
  • Avoid over formalities/news headlines so that your message actually resonates with the reader.


RESOURCES DISCUSSED