30 Minutes to President's Club | No-Nonsense Sales
30 Minutes to President's Club | No-Nonsense Sales
Armand Farrokh & Nick Cegelski
45 (Sell): Applying medical device sales techniques to SaaS selling (Katie Mullen, CEO @ MMS Consulting LLC)
31 minutes Posted Mar 31, 2021 at 7:00 am.
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Show notes

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Four Actionable Takeaways: 

  • Ask your prospect “what do you like about X” instead of bashing your competition
  • Use wedge questions to uncover pain points where your product wins vs competition
  • Propose a follow up time or figure out the prospect’s buying window and reach out then
  • Send videos to contacts that have gone dark, or shoot them a tentative calendar invite


Katie’s Path to President’s Club: 

  • Director of Sales Training
  • Golden Rule of Selling Podcast
  • 9 years of medical device sales


RESOURCES DISCUSSED