30 Minutes to President's Club | No-Nonsense Sales
30 Minutes to President's Club | No-Nonsense Sales
Armand Farrokh & Nick Cegelski
43 (Sell): Focusing on discovery to close any deal size from Enterprise to SMB (Ian Koniak, Strategic Account Director @ Salesforce)
28 minutes Posted Mar 17, 2021 at 3:29 pm.
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Four Actionable Takeaways: 

  • Talking to execs: figure out their pain points and do the digging in the weeds for them
  • Start high, work down the chain, then bubble back up in one business case (Yo-Yo Selling)
  • Leverage your executive champion to make intros and walk them through the process 
  • Lean on your technical resources for a better buyer AND seller experience 

Ian’s Path to President’s Club:

  • Strategic Account Director @ Salesforce.com
  • #1 Account Executive in the Enterprise Select Division of Salesforce.com
  • 42 consecutive months over quota
  • Founder of Ian Koniak sales training/consulting


RESOURCES DISCUSSED