30 Minutes to President's Club | No-Nonsense Sales
30 Minutes to President's Club | No-Nonsense Sales
Armand Farrokh & Nick Cegelski
31 (Sell): Hooking relevance with personalization in competitive prospecting (Becc Holland, CEO & Founder @ Flip the Script)
24 minutes Posted Dec 16, 2020 at 8:00 am.
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Four Actionable Takeaways:

  • Your first email should have 4 lines: Premise, Hook, CTA, Push/Pull - that's it
  • 16 multi-channel touches over 30 days for a successful sequence
  • Keep your second email simple with: "Any thoughts?" + a little personalization
  • Ask why they chose the competitor and how they have helped to achieve business goals


Becc’s Path to President’s Club:

  • CEO & Founder @ Flip the Script
  • Former sales leader at Chorus AND Gong


RESOURCES DISCUSSED