Show notes
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Four Actionable Takeaways:
- Write like a human - especially in your Linkedin DMs. No over-formal language.
- Leverage up by reaching out to ICs, then getting referrals to the VPs
- Tell them it’s a cold call, then ask permission to sell before ya start selling.
- Use permission-based selling in your upfront contract. Get the buy-in on the agenda.
Sarah Brazier’s Path to President’s Club:
- Account Executive @ Gong
- Advisor @ Aligned, Chili Piper, and Ramped
- Instructor @ Sales Impact Academy
RESOURCES DISCUSSED
