Show notes
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Four Actionable Takeaways:
- Avoid the double intro on the phone if they ask “wait, who’s this?” Just get on with it.
- Close the cold call with “here’s what happens next” instead of leaving it in their hands
- Disarm with “I’m not delusional enough to think I’m calling you at the right moment.”
- Lead your value prop with your customer’s problems instead of the features in your solution
James Bawden’s Path to President’s Club:
- Host, Lunch Break Podcast
- Director, OutboundView
- And a damn well-known Linkedin personality
RESOURCES DISCUSSED



