Show notes
Today’s guest shares his expertise from years of working in the ultrasound industry. Their unique handheld ultrasound device can link directly to a smartphone or tablet. Dave Willis, the co-founder of Clarius, tells us how their mobile device can change the way doctors work, how they created the device, and their unique sales strategy.18:36 The best point of contact for Dave is www.clarius.me where there is information and testimonials about the product.I hope you enjoyed the conversation today – Please leave a review and subscribe on iTunes. It really does help the show! Thanks for listening! Read on to see how Dave answered my final question:Vinay: What advice would you give to aspiring healthcare entrepreneurs and innovators?Dave: I think a couple of things. One is certainly a clear understanding of the end user. I’ve seen a lot of devices get on the market and fail because they miss the fundamental use model. Either they were too expensive or the image quality wasn’t good enough. I think it’s imperative to really understand the marketplace that you’re trying to address. Then of course just having a passion for that. We were quite lucky, the founder and myself, that our whole background has really been ultrasound for a lot of years. So it was fairly easy for us to step in and we did come up with a very good product to address the markets that we planned on going after. I think those two things are critical. Vinay: Yes, and I agree. It’s much easier to innovate in your own field that you have spent many years working in, so you know the ins and outs. It can be easier to see where innovation is required, rather than sometimes approaching a field that you know very little about. Dave: Absolutely. We get calls all the time. A lot of consultants want to work with you to help you in the marketplace. Between myself and others that I work with, we probably have more inherent experience in those markets than the consultants do. We really have no need for consultants at this point in time, because we’ve been in these marketplaces for years and we truly under-stand what we’re trying to do and who we’re working with.

