In our eleventh episode of 15 Minutes With we're talking to Tony Preedy. Tony is the Managing Director of Fruugo.

Tony has years of experience in Marketing and Managing eCommerce and Home Shopping experiences, long before eCommerce was a thing. Having previously worked with Littlewoods and Lakeland he understands the home shopper better than most and knows how to talk to them in a way that gives them what they're looking for and allows them to take action. His work now with Fruugo is in the world of Marketplace. This is an area of huge growth and many businesses are investing in expanding their offering through this medium.

In this episode, we talk to Tony about the rise of Search Driven Shopping and the Marketplace and why it has had such an impact on the world of eCommerce. We also talk about the things that should be considered when thinking about venturing into the world of Marketplace and ask if it is right for everyone.