In this episode of 15 Minutes With we're talking to Social Media Manager, Will Bonaddio. His interests are in the fields of social media voice and strategy for brands.

Will is currently heading up the social team at FutureLearn but he has a long, award winning history in social and has worked with brands such as McDonalds, Disney, T-Mobile and Domino's Pizza.

His perspectives on balancing personality and cancel culture in the evolving landscape of social media are not to be missed.