Zeek bar is a children's bar that has been "re-imagined" with far less sugar and significantly more protein to assist provide a child with the nutrition they require. Reid talks about how the price point may have a big impact on online success and how to design pricing strategy to take less profit.

Reid and Alex also go over the differences between selling on Amazon and selling on your own website, including CAC (customer acquisition cost), LTC (lifetime customer value), and how to get as close to the customer as possible for those who want to buy, which helps cut down on ad spend and digital marketing costs.