Waka Coffee, which is primarily marketed online, is an instant coffee offered in single serving packets to prepare cups of coffee. It is predominantly sourced from Colombia.

David, on the other hand, says he's starting to move into retail, with stores in Central Market and others on the way. He explains why instant coffee, which is portable and quick to prepare, is the way of the future for coffee rather than brewing and heating, which takes more time. His coffee is also tasty and real, despite the fact that it is in powder form, which is fairly incredible.

Enjoy this fascinating interview.