Promomash began as a support program for managing demos in stores across the country, but it has since expanded to include other important functions like trade-spend and deduction management.

Yuval Selik has also launched his own podcast, the '7 Hats Podcast,' which delves into the life of an entrepreneur, including their journey, emotions, ups and downs, and much more. Enjoy this fantastic interview with Promomash's Yuval and Chris, as well as Yuval's podcast.