Alisa is the first to market with adaptogens and other functional characteristics to help with stress, sleep issues, and other aspects of your life. She's come up with a pleasant way to ingest these adaptogens in the form of pocket lozenges.

She discusses the problems of where to position her items in retail partnerships like Sprouts because it's a new category. Is it possible to take it as a supplement? Or, as these are designed to be bitten and consumed, in the snacking aisle? Hear her strategic insights on how placement is crucial to increasing brand velocity.