Genius Juice CEO & Founder, Alex Bayer interviews Ari Raz of Once Upon a Farm. Ari is the Co-Founder and President of Once Upon a Farm. He has built the fastest-growing baby food and pouch products in the country. He managed to bring on-board CPG legend John Foreaker as CEO, who built Annie's from $7mm to $250mm annually then sold it.

Ari was able to bring in Hollywood actress Jennifer Garner into the mix. She became an ambassador and spokesperson for the brand, appearing at many events touting and promoting Once Upon a Farm.