This episode was literally taped right before their launch online and into retail so hear from the founders how they feel, what's going through their minds, and their go to market strategy to make their brand and product successful.

Antithesis Foods is a food technology company making better food ingredients through science. Their products are built from a novel processing technology that uses pulses to make deliciously crunchy, yet low calorie, high fiber, and high protein ingredients.

They are a team of food scientists who believe it should be easier (and tastier) to eat healthier.