Over ten years ago, John founded TaDah Meals after discovering how much superior certain staple foods, such as falafels, might be. They're in the frozen area and are created with all-natural ingredients and hummus.

TaDah! was also featured in the opening episode of Season 11 of Shark Tank, where he made a deal. They also raised $771,391 through a WeFunder campaign.

John explains how his product is unique and how freshness always wins. He also discusses how he operates most of the business himself, and how his ambitions differ from those of other F+B entrepreneurs in that he plans to stay active and run the company for the long haul, when most other founders step down after a few years.