Tenzo Tea is considered as the Tesla of Matcha, according to Steve. It is the perfect ingredient for continuous energy without the crash and other adverse effects that coffee can cause because it is ethically sourced and uses only ceremonial matcha. Steve would drink 4-5 cups of coffee a day and feel jittery, have stomach pain, and other adverse effects as a result of the coffee.

Steve also discusses the remarkable Tenzo Tea story, in which they met their source practically by accident and built a close friendship that has lasted to this day.

Tenzo's development narrative and how they've been able to produce basic creatives that have yielded volumes for the bra is also a big part of DTC.