Genius Juice CEO & Founder, Alex Bayer interviews Elliot Begoun of TIG Consulting. Elliot is the Founder of TIG Consulting. He works with start-ups and seed-stage emerging CPG brands that are looking for guidance around brand building, production, marketing strategy, and more.  Elliot works with brands in a very hands-on way to bring the brand from an ideation stage to execution on the shelf.

Recently battling COVID-19 to be on our show, Elliot shares his guidance and wisdom on navigating through the CPG space and how to survive and eventually win.