Genius Juice CEO & Founder, Alex Bayer, interviews Jim Tonkin, President & Founder of Healthy Brand Builders. Jim helped create and build brands such as ZICO, Arnold Palmer, SUJA, KOIA, Genius Juice, and many more. He talks about his experience growing up in a bottling plant, working in the banking business, and returning to CPG, where he currently consults and helps brands from all over the world succeed.