Diane Wiredu is a Messaging Strategist and Conversion Copywriter, and the founder of Lion Words. Diane is an expert in using storytelling and customer research to attract perfect-fit clients, and in this episode, she shares how freelancers can use the same strategies to market their services. We cover:

• How Diane came up with her ROAR framework and how having a structured way to talk about your services helps you stand out from the crowd (and makes discovery calls much easier)
• How to come up with your own framework to describe your services in a snappy, memorable way
• Diane's favourite storytelling techniques for creating attention-grabbing content
• Why you shouldn't be afraid to pick a fight when marketing your freelance services
• Diane's top tips for asking clients for feedback and testimonials

Get Diane's free voice of customer research template and the interview and survey questions she uses in every project >>

Say hi to Diane:

• Diane's website, Lion Words: lionwords.com
• LinkedIn: Diane Wiredu
• Twitter: @DianeWiredu

Say hi to Louise:

Louise Shanahan is a freelance health copywriter and a big fan of finding your freelance niche. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.

LinkedIn: Louise Shanahan
Twitter: @LouiseShanahan_
Instagram: @Louise_Shanahan_
Website: thecopyprescription.com