How should you structure your marketing campaigns for the upcoming holiday selling season?
On this episode of the 2X eCommerce Podcast Show, I shed a 6 step framework to use to sell more this holiday season for:
- Black friday - friday after thanksgiving
- Super saturday - Panic Saturday is the last Saturday before Christmas
- Cyber Monday or Green Monday - 2nd monday in December - best sales day in december according to eBay
- Boxing Day - December 26th post christmas sales in the UK/Ireland

The six areas I expand upon in this episode are:
1. Own mindshare
2. Finalise or test discount offers
3. Prep up for gifting
4. Psychology - surprise and delight
5. Gift centre - landing pages
6. Email automation

This show is brought to you by 2X Consulting Ltd

EP 38: 7 MUST-HAVE Ecommerce Email AutoResponder Sequence Series w/ John McIntyre

Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test.

Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions.

2X your eCommerce growth with insights from Kunle and handpicked experts.

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