What is the single most important thing I should be doing right now to prepare for the upcoming holiday selling season?
The single most important thing to do right now is to have a thorough analysis of your performance from last year's holidays; for Black Friday, Cyber Monday and pre-Christmas.
Outline and section out your analysis as follows:
1. Stock control and management,
2. Traffic
3. Marketing &amp; PR
4. Marketplaces
5. Website Sales, Discounts and Offers
6. Fulfilment
7. Financials

This show is brought to you by 2X Consulting Ltd

EP 36: How to Improve Retention and Customer Lifetime Value (CLV) w/ Alex McEachern, Sweet Tooth

Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test.

Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions.

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