Final episode of this 3 part mini-series with Mark Organ, Exec Chairman & Founder of Influitive (and original founder and former CEO of Eloqua). He tells Stephen Cummins that 'Best Place to Work' awards are a sham. He talks about Marshall McLuhan’s famous quote ‘The medium is the message.’ Today he feels the messenger is the message. Mark reflects on how Lego is the King of advocate marketing and is a prime example of how B2C is always years ahead of B2B